My mission has been to
find new and better ways to reliably improve the quality of life for
the greatest number of people.
I teach wellness, and empowerment.
About Phil Zulli
I love helping people heal and grow. I've
enjoyed 35 years as a natural health advocate,
learning and working with the best modalities and products
available. I've also had a long career as a success trainer
and business coach,
as a network marketing and field communication consultant, and I've built
large and fast-growing national organizations. I've served
as a corporate officer for two companies and was the
corporate spokesman, trainer, and in-house marketing
consultant for a $100 million nutritional company. It has
been my great fortune to work with some of the most
influential leaders, and I paid
I've worked with doctors and healthcare
practitioners on incorporating nutritional supplements into
their practice, and I've counseled and coached thousands of
people, individually and in groups, on optimal health,
weight-control, financial freedom, and personal success.
Over the years I've enjoyed hosting
thousands of national and international teleconferences,
webinars, and training events. I created
FeelGoodAgain.com in 1996; a website that introduced people to simple
changes for natural, holistic health. And
I'm very proud that my
network marketing Speed-Duplication™ trainings have helped tens of thousands
of people to be successful in home-based businesses.
I'm driven by results and I love to see the positive changes
in the people I work with. I'm blessed to have the ability
to help people get what they want. It's a wonderful way to spend
Solutions. Happiness. Listening, Learning,
Teaching, and Empowerment.
natural health modalities; especially nutrition, anti-aging,
weight control, personal growth modalities, Law of
Attraction, EFT, Network Marketing, Field Communication, Teleseminar
and Webinar Host, Narrator. And Rock'n Roll.
Pics From Along Way...
People And Experiences
That Shaped Me
I've studied alternative
ideas since I was a teenager. When I was 28 I embraced an
alternative business model marketing alternative health. It was a
perfect fit for me and it took me to awesome places and high-level understandings I may
not have found otherwise.
I wish I had more
pictures from my career, I was busy living it and not concerned
about recording it. What is here is very significant to me, but not
the whole picture.
These are some of the impactful moments and the special people that changed my
course and shared my achievements with me.
among the top contributors to our industry over the last 40 years.
And I had the good fortune to be a part of that adventure.
1985: With Herbalife Founder Mark Hughes
My time with Herbalife from 1984-1989 was life-changing for me. And I had the chance to
be trained by Mark Hughes, the founder of Herbalife and a man
who had a tremendous impact on the health and nutrition
industry. I left Herbalife when I could no longer believe in
the path they took, but the experiences there changed my life and I
am grateful for that.
Herbalife was my first experience in the nutritional network
marketing industry. Within eight months I built the largest
distributorship in north eastern Pennsylvania and was producing one of the largest group volumes in the
country. I learned how really hungry people are to learn good
alternative health information, and
for better, natural ways to look and feel better.
I found my career, and I committed myself to
improving the lives of the greatest number of people in the most
reliable way. Those eyeglasses, though. ;)
1985: With Mark Hughes at The Senate Sub-Committee Hearing.
This newspaper photo was taken at the Senate Sub-Committee Hearing
on Weight Reduction Products And Plans in May, 1985, after a month-long media
smear campaign against Herbalife. I was brand new in the industry and was launched immediately into
an understanding of the influence of the pharmaceutical companies
and the American Medical Association on our regulatory agencies
and the media. The medical establishment has a long history of
supressing any alternatives to their pharmaceutical drugs and
surgeries. They focusing on illness, and I focus on wellness.
Herbalife distributors and customers showed up in DC on two days
notice. We marched Mark over to the Capitol building, carrying signs
about preserving health freedom. During the Hearing the
Herbalife nutritional products were shown to be safe and effective, and Mark and
the doctors, researchers, and legal team came out of it with
arms raised in victory. We rented the Washiington DC Armory
because it was the only space available to handle over 4,000 on such
short notice. The evidence was presented again that night so
everyone could see it and we celebrated. So we were all pretty shocked the next morning
when CNN and the newspapers continued to smear the company with
quotes from Sanator's referring to "quackery".
This experience set the course of my career. I felt the need to
learn as much as I could about nutritional supplements,
alternative health for people, and to learn best practices for companies
in order to protect
themselves from unfair attacks.
I have often acted as an advisor to companies on compliance issues, and
that led to more direct confrontations with regulatory
I believe health freedom is the right of every person, and
access to proven alternatives needs to be protected vigorously.
It is my opinion that Mark Hughes and Herbalife changed the public perception of
the health and nutrition industry as we know it today. If it were not
for that early massive success of Herbalife we may not have aisles
of nutritionals in every supermarket and
the vibrant industry that exists today.
The effect of the Hearing and the media smear crippled Herbalife
and within a few years, in order to raise the money to continue, they became a publically-held corporation
run by a Board Of Directors who made high-profits their
highest priority. And that negatively affected the quality of the
products. In my opinion, of course. ;)
I left Herbalife in 1989, but the experience inspired me develop the
strength and skills
that allowed me to help our industry grow and help people to enjoy a
better quality of life.
Omnitrition- The Founder Top 20 Team
As it became clear
to our industry that Herbalife was not going to
be the driving force it once was, many new companies popped up to
fill the void. And they all promoted themselves as the next
Herbalife. And I was getting offers to help launch them.
In 1989, three of the top ten Herbalife distributors broke away and created
Omnitrition International. I was ready to make the move too
and worked my way immediately to the Founders Top 20 Team. I didn't
stay with Omnitrition very long, they didn't meet my standards, but
my time there helped change the whole industry. My team perfected
the opportunity conference call for recruiting new distributors. We
established the format and made it affordable to use as a
duplication tool for the masses. Recruiting calls changed the growth of the
industry into the 1990's and beyond, replaced today by webinars and
From 1990 until 2005
and hosted the recruiting calls for some of the fastest growing
network marketing companies. I was called the "Voice of MLM" and
over the years I have been honored to
train many thousands of people on the benefits of natural health and
network marketing, and showing them how to turn their product
results into referrals and residual income.
1992: I was
hired as VP Sales Of Radiant Life
In 1992 I had my
first experience as a corporate executive, as VP Sales for Radiant
Life. I was able to increase the sales volume of that company 300%
within three months.
I learned about corporate politics at a higher level,
and how much I didn't like it. ;)
1993: Launching LifeTrends With Internationally-Known
Bobby Pang and former Avon VP Tom Wately.
I was invited to
help launch LifeTrends; a subsidiary of Nature's Sunshine, a large
traditional herbal products company. LifeTrends was a great example
of how all of the pieces need to be strong and in place for a
nutritionally network marketing company, and even then success is
difficult. We had
plenty of money, infrastructure support, and experienced coporate
leadership. It failed within 6 months. I learned my lesson about
1996 : With Slender Now and First Fitness founder Lee Causey
After LifeTrends I was invited to join First Fitness
International. I built a built a large national organization that produced about 10%
of the company volume for years. And I got to work directly with Lee
Lee is one of the real pioneers of
massive growth in MLM.
There were three leaders who build the nutritional network marketing
industry. And they built it on nutritional weight loss. Lee Causey
created the hugely successful Slender Now company in the 1970's,
featured as a front page story in the Wall Street Journal.
Slender Now was, in many ways, the "father" of Herbalife founded by
Mark Hughes, the second leader that created what we have today. The
third leader working during those early years, Jim Coover, came into my life a decade later as you will see.
Jim's career eclipsed everyone else and he and his wife Kathy later
redefined the whole industry. I wish I had met them sooner.
1996: My Team At A First Fitness Convention
|I worked with and learned from some great people at First Fitness.
I want to especially mention Rubi Celestine, second from left in the
photo above. Rubi was the driving force in my First Fitness
organization, a 'firecracker!", and the meetings I did with Rubi and
her team in the greater Washington D.C. area were among the best and
the most fun of my career.
2003: With Seasilver Founder
Bela Berkes and CEO Jason Berkes.
A Win Against Regulatory Excess
Here we go, more life-changing
Seasilver was a huge success in the early 2000's. As a result they ran into some
more of that unfair regulatory excess I had experienced several
times by then. When they reached $100 million a month in sales the
FTC shut them down for "misleading labeling" and I was
brought onboard to hold together the very large field
organization of that company and train them to a high perspective.
I became Seasilver's in-house marketing
consultant, trainer, and spokesman for 18 months.
Seasilver was the largest
company where I worked at the corporate level and helped to make
major decisions. During that time I also spent a week with a senior FTC lawyer, a
great guy it turned out. It was enlightening.
My time at Seasilver ended unpleasantly; and six months after I
resigned the company closed. All in all, the whole thing was a
learning experience for me, and a highlight of my career.
2006: With Jim And Kathy Coover, Co-Founders of Isagenix International
I was very ill in 2006 and my research to find a personal
solution caused me to reach out to
Isagenix International. I believed their foundational wellness products would be helpful to
me. The company founders Jim and Kathy Coover flew me out to Arizona to meet them
and tour the company,
and I am forever grateful to them for their kindness then, and since. They
remarkable power couple that having taken our indsutry to new heights
and have redefined personal transformation for millions of people around
Jim Coover is the third leader who helped to create our industry back
in the 1970's-1980's. He built the second massive growth company with a
nutrtional weight loss solution, The Cambridge Diet. Jim later became an
in-demand industry consultant and pioneer of adaptagenic herbs, then he
became the industry leader. Jim is
one of the finest people I have ever known.
The Coovers and Isagenix helped turn my life back around, as they have
done for so many.
They've restored quality and results to an industry drowning in its own
Isagenix is the future of natural wellness and healthy aging products,
and financial wellness opportunities. There is
nothing else like it.
2010: My Isagenix "After" Picture
Today is March 4th, 2020
I put this page together. I realize I
didn't take enough pictures of the people and events that shaped my
career. I expect to tell the full story of my career (it's wild) in
a book someday.
I've been semi-retired for a decade. I am very tired of that. More
than ever now the world needs to know the things I know, and I am
anxiously jumping back into action to teach them.
I will write that book someday, but not yet.